The
performance and profitability of an online business are dependent upon
the number of visitors who actually get converted into buyers. Various
parameters are used to quantify the performance of the store. Bounce
rate is one of these metrics. It represents the percentage of visitors
who leave the landing page without even having a look at any other page
of the site. In other words, these are the users who do not stay long
enough to explore the products or services the store has to offer
A high bounce rate translates into poor conversion rates and low sales for your e-commerce business. If you are encountering this issue, it is best to work with developers and digital marketing experts to frame strategies to bring it down. Here are some ideas that can be of help:
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