Fashion & Clothing Purchase made easy with Magento

The Internet today supports all our day-to-day activities and has become the potential means to meet the customer and make business. The growing market conditions are agile and competition. Needless to say, in this world which is full of competition, the merchants today have informed choices. When they decide to use the technology to grow their business online, they are met with several web development companies offering services to design and develop their website; maintain their ongoing website, extend the online business with mobile apps, and so forth. In the competitive e-commerce industry Magento excels in providing the benefits expected by the customers, merchants, and the developers as well. It delivers every acceptable features and services to the visitors.

Let us take up one of the prevailing issues in the countries and its solution here. One of the fast moving industries is the apparels and one of the problematic health issues in developing and developed countries is the obesity. The obesity is a major health issue and there is awareness among the generation today and they are taking necessary steps to curb obesity with lots of efforts. However, finding the fashionable apparels with plus size for them is a real adventure. Several obese buddies search online, walk the way through the fashion streets of their town to avail the dress of their choice in vain. Let us see how we can relate this with Magento development services.

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Strategies To Reduce The Bounce Rate For Your Online Store

The performance and profitability of an online business are dependent upon the number of visitors who actually get converted into buyers. Various parameters are used to quantify the performance of the store. Bounce rate is one of these metrics. It represents the percentage of visitors who leave the landing page without even having a look at any other page of the site. In other words, these are the users who do not stay long enough to explore the products or services the store has to offer

A high bounce rate translates into poor conversion rates and low sales for your e-commerce business. If you are encountering this issue, it is best to work with developers and digital marketing experts to frame strategies to bring it down. Here are some ideas that can be of help:

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Common Mistakes That Hamper iOS Mobile App Development

iOS apps have emerged as powerful marketing tools for businesses as they extend the reach to the elite set of customers. However, having an iOS app that excels is a challenge for most businesses because only highly experienced developers can be trusted to create one. iOS mobile app development is a complicated journey, requiring immense skill and expertise. At the same time, even small errors can have a far-reaching influence on the quality and usability of the app. Moreover, there are some very stringent rules that have to be adhered to while creating them.

Here are some common mistakes that can completely ruin the iPhone app experience:

Not Focusing On The UX

A majority of mobile app developers lose themselves in the complexities of iOS coding and tend to forget the UX. Delivering a great user experience is the fundamental of developing an app successfully. Therefore, this is one aspect that developers cannot afford to ignore. Enough attention is to be given to the interface, its loading speed, and usability, to ensure an excellent user experience.

Packing In Too Many Features

 

Another common but expensive error that iOS development professionals make is to add too many features to the application. Trying to impress the users with superfluous functionalities is a temptation indeed. But redundant ones make the app complex and affect its speed and performance.

Making Social Media Login A Compulsion

Most of the time, social media login is made a part of ios app development but making this feature a compulsion can be a blunder. A large chunk of users is not comfortable about logging in with Facebook or Twitter and would rather not download the app due to this reason. It should include other options such as email or standard registration in addition to social media login.

Not Doing Beta Testing

The process of app development does not end with creating it but encompasses testing its performance and usability too. Not opting for beta testing is the worst mistake that a mobile app development company in India or abroad can make. Beta testing engages a section of the targeted audience, not just random users. Their feedback is critical for making the desirable improvements/updates in the application.

Improper Error Handling 

 

Errors are an integral part of the development process but the worst thing happens when these errors are not handled in a proper manner. For instance, the app may be displaying an error message when the user tries to update his password on a social media platform. Sending out an ambiguous message saying that something is wrong makes the mistake worse as it confuses the user. Consistent ambiguous messages irritate the user and even drives him to uninstall the application. 

 

The application development process, particularly for iOS apps, is a task of skill and precision. Perfection is something unattainable as the developer has to make constant improvements in the application during its life cycle. However, being aware of these common mistakes is helpful as developers can avoid them and reduce the complications they are associated with.

Emerging Trends in iPhone App Development For 2017

Growth is an imperative part of technology and this rule applies to mobile apps too. The mobile app space is shared between Android and iOS,with each of the platforms giving stiff competition to the other. While Android apps dominate in terms of the market share, iOS takes the cake when it comes to revenue generation. Apple users beat the Android users in terms of loyalty as they prefer to stay with their operating system rather than switch to others. For this reason, the mobile app developers have to make sure that the iPhone apps follow the latest trends so that they reach the maximum number of users and retain them.

Here are the emerging trends that will be shaping iPhone apps in 2017:

The Swift Breakthrough

The transition from Objective-C to Swift coding has been the biggest breakthrough in the iphone app development space. The switch has opened up a whole new range of Xcode tools for the developers, enabling them to write a reliable code for the apps. To add to this, Apple has come up with Swift 2, which has a host of developer friendly features. Swift can be used to develop apps for iOS, as well as tvOS and WatchOS.

Ibeacons

Another popular iPhone app trend is that of location tracking, which comes forward in the form of iBeacons. Apps will be designed to offer location-based services so that they can provide an enhanced user experience and avail the maximum of business opportunities.

Cloud Technology

This year, cloud technology will make an indispensable part of the checklist of an iphone app developer. By integrating this technology in the app, they would enable it to sync across multiple devices. Also, the app size would be reduced, freeing up device space.

IoT

iOS apps are most likely to experience the positive influence of the Internet of Things and big data in 2017. As the focus will be on harnessing the IoT technology for enterprise mobility and home automation, these apps will come to the forefront.

Mobile Commerce

As more and more businesses are going online, the trend in mobile apps too would be turned in favor of m-commerce apps for iPhones. Integration of innovative features such as beacons and mobile wallets will improve the shopper's experience as well as generate more business for the sellers. Also, these apps have the benefit of quick and easy checkout and secure payments.

App Security

 

Another trend that has surfaced this year related to the security features of iPhone apps. These apps have been regarded notorious for neglecting security essentials as per the Gartner App Security Report 2015. The app developers will now be making more efforts to protect data security and user privacy. This becomes all the important due to the integration of cloud technology.

Adopting these innovative trends have become a necessity of every app development company so that they can deliver futuristic solutions to their clients. Those who stay behind these trends are likely to lose as being tech-savvy is something that adds to their reputation.